Suppose that Burger King wanted to evaluate social media content to find out how well its most recent advertising campaign was being received by consumers. This could be done using

Question

Quizplus · Accepted Answer

Sentiment analysis would be the best choice to evaluate social media content and determine how well a recent advertising campaign is being received by consumers. Sentiment analysis can analyze social media posts to determine the overall sentiment towards a brand or campaign, whether it is positive, negative, or neutral. This would provide Burger King with insights into consumer attitudes and opinions, helping them to make informed decisions about their marketing strategy. Google Analytics, click path analysis, keyword analysis, and bounce rate would not be as useful in evaluating social media content and measuring campaign success.

Suppose That Burger King Wanted to Evaluate Social Media Content