When Kennedy arrived in the middle of the night at the Ritz-Carlton, she was exhausted and her suit was wrinkled from her 10-hour plane trip. The night clerk found someone to dry clean Kennedy's suit and have it ready for her morning presentation. She has been a loyal Ritz-Carlton customer ever since. Ritz-Carlton demonstrated the macro strategy of
A)customer excellence.
B)operational excellence.
C)product excellence.
D)promotional excellence.
E)global excellence.

Question

Quizplus · Accepted Answer

The Ritz-Carlton demonstrated customer excellence by going above and beyond to meet Kennedy's needs, ensuring her loyalty through exceptional service.

When Kennedy Arrived in the Middle of the Night at the Ritz-Carlton