Customers around the world know Pepsi and consider it a primary "go-to" brand if they want a refreshing drink. This positioning reflects Pepsi's careful implementation of
A)locational excellence strategy.
B)operational excellence strategy.
C)targeting strategy and the marketing mix.
D)strategic business unit control.
E)supply chain management.

Question

Quizplus · Accepted Answer

Pepsi's brand positioning as a go-to refreshing drink reflects their targeting strategy and their marketing mix. They have targeted a particular segment of the market looking for a refreshing beverage, and their marketing mix, including product, price, promotion, and place, has been carefully crafted to appeal to that segment. Pepsi has successfully executed this strategy, resulting in strong brand recognition and customer loyalty.

Customers Around the World Know Pepsi and Consider It a Primary