Ted's Tire Store sets itself apart from competitors by the extra attention it pays to its customers. To retain customer loyalty, it provides fast, courteous service in a clean, professional-looking environment. Ted's has used this strategy for over 40 years, expanding to 15 outlets. Ted's Tire Store uses a ________ macro strategy.
A)supply chain excellence
B)locational excellence
C)product excellence
D)diversification excellence
E)customer excellence

Question

Quizplus · Accepted Answer

Ted's Tire Store emphasizes providing excellent customer service to retain customer loyalty. This aligns with the customer excellence macro strategy, which involves focusing on the customer experience and building strong customer relationships.

Ted's Tire Store Sets Itself Apart from Competitors by the Extra