Singapore Airlines seeks to differentiate itself from competing airlines, in part through innovative design of its airplane seats and in-flight entertainment systems. Through continuous innovation in these areas, Singapore Airlines is pursuing a(n)________ macro strategy.
A)customer excellence
B)global excellence
C)locational excellence
D)operational excellence
E)product excellence

Question

Quizplus · Accepted Answer

By focusing on innovative design of airplane seats and in-flight entertainment systems, Singapore Airlines is emphasizing product excellence as a macro strategy. This involves differentiation through the quality of the product or service offered, rather than simply price or operational efficiency.

Singapore Airlines Seeks to Differentiate Itself from Competing Airlines, in Part