A competitive advantage based on location is often sustainable because
A)mobile marketing has not yet proven its value for most customers.
B)real estate prices have been dropping.
C)few marketers are aware of its importance yet.
D)location cannot be easily duplicated.
E)the Internet has diminished the importance of brick-and-mortar stores.

Question

Quizplus · Accepted Answer

Location cannot be easily duplicated, meaning that a business that has a prime location can maintain a competitive advantage for a longer period of time, as competitors cannot simply copy or replicate the same location.

A Competitive Advantage Based on Location Is Often Sustainable Because