After success with its Netflix series Jessica Jones and Daredevil, Marvel launched two additional series, Iron Fist and Luke Cage. By doing this, Marvel employed a ________ strategy.
A)product development
B)customer development
C)market penetration
D)market development
E)diversification

Question

Quizplus · Accepted Answer

Marvel's introduction of new series like Iron Fist and Luke Cage represents a product development strategy, as they are expanding their product line within the existing market of Marvel series viewers.

After Success with Its Netflix Series Jessica Jones and Daredevil