In their battle for chocolate lovers, companies like Godiva and Hershey's would divide the population into different categories of consumers, for example, those looking for a quick energy boost versus those looking for a gift. The companies do this in order to satisfy different consumer needs and wants.

Question

Quizplus · Accepted Answer

Companies often segment their consumer base in order to better understand and target different groups with specific products or marketing strategies.

In Their Battle for Chocolate Lovers, Companies Like Godiva and Hershey's