Morgan always stops at Starbucks for her morning coffee. There is a Starbucks Drive-Thru on her way to work and there is also a small kiosk in the lobby of her office building. Starbucks is using the place element of the marketing mix to influence its customers.

Question

Quizplus · Accepted Answer

The place element of the marketing mix refers to the location or distribution channel used by a company to make its products or services available to customers. In this scenario, Starbucks has two different locations (the Drive-Thru and the kiosk in the lobby) that are convenient for customers like Morgan, which can be considered a strategy to influence their purchasing decisions.

Morgan Always Stops at Starbucks for Her Morning Coffee