Marketing has traditionally been divided into a set of four interrelated decisions known as the marketing mix, or four Ps, which includes
A)product.
B)planning.
C)performance.
D)persistence.
E)parcel.

Question

Quizplus · Accepted Answer

The marketing mix, also known as the four Ps, refers to the four interrelated decisions that marketers make when creating a marketing strategy. These four Ps are product, price, promotion, and place. Planning, performance, persistence, and parcel are not part of the traditional marketing mix.

Marketing Has Traditionally Been Divided into a Set of Four