The four Ps make up the marketing mix, which is the ________ set of decisions or activities that the firm uses to respond to the wants of its target markets.
A)unpredictable
B)external
C)internal
D)controllable
E)global

Question

Quizplus · Accepted Answer

The four Ps (product, price, promotion, and place) are all controllable variables that a firm can use to influence its target market. Therefore, the marketing mix is a controllable set of decisions or activities.

The Four Ps Make Up the Marketing Mix, Which Is