River North Art Gallery, Known for Selling Paintings, Recently Began

River North Art Gallery, known for selling paintings, recently began offering appraisals of customers' art collections. River North is

A) shifting its focus from offering just services to also offering goods.
B) implementing a market segmentation strategy.
C) capturing value through multiple pricing strategies.
D) expanding from offering just goods to also offering services.
E) increasing customer value through inflated appraisal evaluations.