Sturdy Construction has been a successful, small, home-building firm for years. The owner pays subcontractors slightly more than the usual rate for different tasks, reducing the company's gross margin. Sturdy rarely changes subcontractors, has relatively few complaints from home buyers, and is able to get quick responses from subcontractors when buyers do have problems. Sturdy Construction is engaged in
A)a traditional transactional orientation.
B)C2C value-driven marketing.
C)effective supply chain management.
D)value cocreation.
E)a virtual monopoly.

Question

Quizplus · Accepted Answer

Sturdy Construction's approach of paying subcontractors slightly more to ensure reliability and quality, and maintaining long-term relationships with them for better service and quick problem resolution, aligns with effective supply chain management. This strategy focuses on optimizing the flow of products and services from supplier to customer to enhance overall value and efficiency.

Sturdy Construction Has Been a Successful, Small, Home-Building Firm for Years