As marketing manager for a newly created software company, Kora is deciding whether or not to hire a company sales force. To make this decision, Kora needs to consider whether

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The main consideration for Kora when deciding whether or not to hire a company sales force should be whether the cost of hiring and maintaining a sales force is worth the benefits that the sales force will bring to the company in terms of increased sales and revenue. While attending trade shows, having a hot product, adding it to the marketing plan, and considering online advertising are all important aspects of a successful marketing strategy, they do not directly address the cost-effectiveness of hiring a sales force.

As Marketing Manager for a Newly Created Software Company, Kora