Edith knows that prospective customers are likely to raise reservations about price and quality. She needs to convince customers that her products represent

Question

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By emphasizing that her products offer a good value, Edith can address both price and quality concerns raised by prospective customers. This conveys that while the price may not be the cheapest available, the quality is worth the investment.

Edith Knows That Prospective Customers Are Likely to Raise Reservations