The attitudes that Rex's customers develop after they have purchased his yearly lawn care service will become the basis for determining whether they renew each year. He needs to demonstrate the ________ dimension of service quality by demonstrating he uses well-maintained equipment with neat, professional personnel to produce a quality product.

Question

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The tangible dimension of service quality refers to the appearance of physical facilities, equipment, personnel, and communication materials. Rex can demonstrate this by using well-maintained equipment and having neat, professional personnel to create a positive impression on customers, which can influence their decision to renew each year.

The Attitudes That Rex's Customers Develop After They Have Purchased