For salespeople who practice ________, an unsuccessful close one day may lay the groundwork for a successful close during the next meeting.

Question

Quizplus · Accepted Answer

Relationship selling emphasizes building long-term relationships with customers by emphasizing trust and communication. In this approach, a successful close may not happen during the first meeting, but the salesperson continues to build the relationship and learn more about the customer's needs and preferences, which can lead to a successful close in the future. Therefore, an unsuccessful close during one meeting is not seen as a failure but as an opportunity to continue building the relationship and eventually close the sale.

For Salespeople Who Practice ________, an Unsuccessful Close One Day