Studies have found that customers are typically ready to make a purchase decision well before salespeople attempt to close the sale. Salespeople can learn when to close the sale by

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Listening to customers and paying attention to their body language is the best way for salespeople to determine when to close the sale. This allows them to understand the customer's needs and readiness to make a purchase, which would enable them to tailor their closing strategies for each customer. Keeping accurate records and asking for estimates are helpful but not as effective as observing and understanding the customer's buying signals. Using the same selling process for all customers may not work for everyone and might cause a missed opportunity. Monitoring and mimicking the closing process used by sales managers might not be suitable for every salesperson or customer.

Studies Have Found That Customers Are Typically Ready to Make