Salespeople at Christopher's Cookie Company want to draw the attention of their customers through blogs, Twitter, and LinkedIn, rather than using more traditional activities that require making a sales call. As the marketing manager, you understand this activity to be

Question

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The activity of drawing the attention of customers through social media platforms such as blogs, Twitter, and LinkedIn is known as inbound marketing. This is because the customers are already interested in the company's products and services and are searching for information, rather than the company actively seeking out customers through outbound marketing activities like cold calls or telemarketing.

Salespeople at Christopher's Cookie Company Want to Draw the Attention