The attitudes that Sankha's customers develop after they have purchased his yearly lawn care service will become the basis for determining whether they renew each year. He needs to convey ________ by guaranteeing his work in writing.

Question

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By guaranteeing his work in writing, Sankha is providing assurance to his customers that they will receive quality service, which can influence their decision to renew his service each year. Reliability and responsiveness are also important factors in customer satisfaction, but they may not necessarily be conveyed through a written guarantee. Empathy and tangibles are not as relevant in this context.

The Attitudes That Sankha's Customers Develop After They Have Purchased