________ involves the planning, direction, and control of personal selling activities.

Question

Quizplus · Accepted Answer

Sales management involves all aspects of planning, direction, and control of personal selling activities, including recruitment, selection, training, motivation, compensation, and evaluation of salespeople. Human resource management and marketing management are broader functions that encompass other areas beyond personal selling, while integrated marketing communications management is primarily focused on coordinating various communication channels. Sales administration may refer to the operational aspects of managing sales, such as order processing and customer service, but does not necessarily encompass the strategic aspects of sales management.

________ Involves the Planning, Direction, and Control of Personal Selling