Whenever the Major Beverage Companies Develop a New Product, They

Whenever the major beverage companies develop a new product, they advertise it heavily using television and print media. These efforts are designed to

A) generate goodwill for the company.
B) pull the product into the marketing channel through consumer demand.
C) provide a broad marketing strategy to meet all needs.
D) make it easier to measure and evaluate the advertising program.
E) push the product into retail stores so customers can purchase it.