The ________ stage of the advertising campaign planning process can be described by the question, "Whose attention do we want to get?"

Question

Quizplus · Accepted Answer

The identifying target audience stage is where the planning team decides on the specific group of people they want to target with their advertising campaign. This involves considering factors such as demographics, psychographics, and behaviors of the target audience. The question, "Whose attention do we want to get?" fits best with this stage.

The ________ Stage of the Advertising Campaign Planning Process Can