Anita's Pita Bread Chips offers free POP (point-of-purchase)displays to retailers ordering its product. Anita's is using a ________ strategy.

Name: Anita's Pita Bread Chips offers free POP (point-of-purchase)displays to retailers ordering its product. Anita's is using a ________ strategy.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Anita's Pita Bread Chips is using a push strategy, which involves offering incentives to retailers to promote and sell the product. The offer of free POP displays is an example of a push tactic.

Anita's Pita Bread Chips Offers Free POP (Point-Of-Purchase)displays to Retailers