Florida Environmental is offering a free, all-expenses-paid trip to Las Vegas for HVAC dealers that sell at least 20 units this year. Florida Environmental is using a ________ promotional strategy.

Question

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Florida Environmental is pushing the HVAC dealers to sell at least 20 units by offering the incentive of a free trip to Las Vegas. This is an example of a push promotional strategy.

Florida Environmental Is Offering a Free, All-Expenses-Paid Trip to Las