P&G's Tide laundry detergent has been around since 1948 and is still a market leader. P&G has used ________ advertising to reposition Tide several times over the product's life, trying to motivate new consumer segments to use the product.

Question

Quizplus · Accepted Answer

P&G has used persuasive advertising to reposition Tide several times in order to motivate new consumer segments to use the product. This type of advertising is focused on convincing consumers that Tide is the best choice among other laundry detergents on the market, rather than simply providing them with information.

P&G's Tide Laundry Detergent Has Been Around Since 1948 and Is