________ channels are used to reach a broad audience; ________ channels are used to reach a narrower segment of consumers.

Question

Quizplus · Accepted Answer

Mass media refers to channels that reach a large, broad audience, such as television, radio, and newspapers. Niche media, on the other hand, refers to channels that reach a specific, narrow segment of the population, such as industry publications, blogs, and social media influencers.

________ Channels Are Used to Reach a Broad Audience; ________

Channels Are Used to Reach a Broad Audience;