The content of an advertising message is closely tied to

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The characteristics of the media selected to carry the message are closely tied to the content of the advertising message. Different media have different strengths, limitations, and audience demographics, which should be taken into consideration in developing an effective message. For example, a TV commercial may need to be visually compelling and attention-grabbing to stand out among other ads, while a print ad may rely more heavily on persuasive copy and visual elements to communicate its message.

The Content of an Advertising Message Is Closely Tied to