Generally, less money is spent on advertising in B2B markets than in B2C markets because

Question

Quizplus · Accepted Answer

B2B marketing usually involves more personal selling, meaning that companies tend to rely more on face-to-face interactions and relationships with potential customers, rather than large-scale advertising campaigns. This focus on personal relationships, combined with the typically smaller target audience in B2B markets, means that companies often spend less money on advertising in these markets compared to B2C markets.

Generally, Less Money Is Spent on Advertising in B2B Markets