Each year in December, Anheuser-Busch runs television ads featuring the Clydesdale horses pulling a stagecoach with an Anheuser-Busch logo. The message is low-key, wishing everyone well during the holiday season. This is an example of ________ advertising.

Question

Quizplus · Accepted Answer

The advertisement's low-key message wishing everyone well during the holiday season serves as a reminder, making C the best choice. The advertisement is not informative because it does not provide specific information about the product, nor is it persuasive as it does not directly encourage viewers to purchase the product. It is not a discussant advertisement as it does not prompt viewers to discuss or consider a certain topic or issue. While it features the Anheuser-Busch logo, it is not specifically focused on promoting the brand or company, so it is not an institutional advertisement.

Each Year in December, Anheuser-Busch Runs Television Ads Featuring the Clydesdale