Campbell's Soup Company ran a series of radio ads tied to local weather forecasts. Before an impending storm the ads said, "Time to stock up on Campbell's Soup." During the storm the ads said, "Stay home and stay warm with Campbell's Soup." The first ad was ________ advertising, while the second ad was ________ advertising.

Question

Quizplus · Accepted Answer

The first ad is persuasive because it encourages consumers to buy the product in anticipation of a storm. The second ad is a reminder, as it reinforces the idea of consuming the product during the storm.

Campbell's Soup Company Ran a Series of Radio Ads Tied