Jacques knows that his spring break travel packages are the best deal on campus. He also knows his competitor is sloppy, often waiting until the last minute to provide the needed tickets and documents to students buying his island packages. Jacques wants to develop an advertising message that emphasizes the key benefits he provides. He will develop a(n)________ appeal.

Question

Quizplus · Accepted Answer

An informational appeal focuses on providing relevant facts and information to customers in order to persuade them. In this case, Jacques wants to highlight the key benefits he provides (such as timely ticket delivery), which would be best accomplished through an informational message.

Jacques Knows That His Spring Break Travel Packages Are the Best