Shui is working on the message to convey in his firm's advertising campaign. As a starting point, Shui should first consider

Question

Quizplus · Accepted Answer

Shui should first consider the problem-solving ability of the product or service being advertised. This will help him focus on the unique selling point (USP) of the product or service and create a message that highlights how it can solve the customer's problem. This is an important first step as it ensures that the advertising message resonates with the target audience and differentiates the product or service from the competition.

Shui Is Working on the Message to Convey in His