Boris is working on the creative design for his company's new ad campaign. This is his first major assignment. His boss reminds him that when writing a headline, it should

Question

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When writing a headline, it should be short and use simple words. This is because a headline is supposed to grab the reader's attention and quickly convey the main message of the ad, not overshadow the visual message or use language that may be unfamiliar to the target audience. A headline should also not necessarily identify the sponsor of the ad, as that information can be conveyed through other means such as the company logo or tagline.

Boris Is Working on the Creative Design for His Company's