In the IMC communication process, the __________ is the medium that carries the message.

Question

Quizplus · Accepted Answer

The communication channel is the medium through which the message is delivered to the target audience. It could be through various forms such as advertising, personal selling, sales promotion, public relations, and direct marketing. Therefore, option D is the best choice as it fits the definition perfectly. The other options are also important elements of the IMC communication process, but they do not directly relate to the medium used to carry the message.

In the IMC Communication Process, the __________ Is the Medium