Because the goals of IMC are only part of the overall promotional plan, they do not always need to be explicit.

Name: Because the goals of IMC are only part of the overall promotional plan, they do not always need to be explicit.
Brand: Quizplus
Rating: 4.8 (46 reviews)

Question

Quizplus · Accepted Answer

IMC (Integrated Marketing Communications) goals are crucial and should be explicit as they guide the overall promotional strategy, ensuring consistency and coherence in messaging across all marketing channels.

Because the Goals of IMC Are Only Part of the Overall