The three elements of any IMC strategy are the consumer, the channels, and

Question

Quizplus · Accepted Answer

The three elements of any IMC strategy are the consumer, the channels, and evaluation of the communication. The product, company, and event sponsorship are important factors in developing a marketing strategy, but they are not considered the core elements of an IMC strategy. The receiver is part of the communication process, but not necessarily an element of the IMC strategy itself.

The Three Elements of Any IMC Strategy Are the Consumer