In the IMC communication process, the __________ develops or encodes the marketing communication message.

Question

Quizplus · Accepted Answer

The transmitter in the IMC communication process is responsible for developing or encoding the marketing communication message. The transmitter can be a company, advertiser, or agency that creates a message to convey a specific message to the target audience. The message can be created in various forms, including print media, digital media, television, radio, or other forms of communication channels.

In the IMC Communication Process, the __________ Develops or Encodes