Gross rating points (GRP)measure how often the audience is exposed to a communication within a specified period of time.

Name: Gross rating points (GRP)measure how often the audience is exposed to a communication within a specified period of time.
Brand: Quizplus
Rating: 4.9 (55 reviews)

Question

Quizplus · Accepted Answer

Gross Rating Points (GRP) measure the reach and frequency of an advertisement, indicating the total exposure level of an audience to a particular media campaign, not just how often they are exposed.

Gross Rating Points (GRP)measure How Often the Audience Is Exposed