In the IMC communication process, the __________ is the person who reads, hears, or sees and processes the message being communicated.

Question

Quizplus · Accepted Answer

The receiver is the person who reads, hears, or sees and processes the message being communicated in the IMC communication process. The other options (medium, sender, transmitter, communication channel) are all involved in the transmission of the message, but it is the receiver who ultimately receives and processes the message.

In the IMC Communication Process, the __________ Is the Person