The communication channel used in IMC must

Question

Quizplus · Accepted Answer

The communication channel used in IMC must connect the sender with the desired recipients. This means that the channel should be chosen based on the target audience to ensure that the message is received by the intended recipients. It is not necessary for the communication channel to match the traditional channel used in a particular retail sector. Network advertising, local newspapers, and regional radio stations may be part of an IMC campaign, but they are not the only channels that should be used. The channel must also be chosen based on its ability to deliver the message effectively, not on its encoding capabilities. Maximizing decoding difficulty is not a desired outcome in IMC.

The Communication Channel Used in IMC Must