Eshana wants her firm's marketing communications to be more targeted in order to increase customers' receptivity to the firm's marketing messages. To achieve this goal, Eshana will likely turn to

Question

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Direct marketing allows for very targeted communication by sending personalized messages directly to specific individuals or groups. This can help increase receptivity to marketing messages as customers are more likely to pay attention to messages that are personally relevant to them. Sales promotions, advertising, public relations, and price reductions may not necessarily address the issue of targeting communications.

Eshana Wants Her Firm's Marketing Communications to Be More Targeted