Charms and Jewels, a fashion accessories retailer, encourages visitors to its stores to "check in" using a smartphone app. In return, customers receive an instant coupon toward that day's purchase. This is an example of

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This is an example of mobile marketing, as it involves the use of a smartphone app to engage with customers and provide them with a coupon for their purchase.

Charms and Jewels, a Fashion Accessories Retailer, Encourages Visitors to Its