If you send an e-mail and include a link, you can track how many people took the desired action of clicking on the link. This is known as
A) the click-through rate.
B) impressions.
C) frequency.
D) gross rating points.
E) reach.
Correct Answer:
Verified
Q106: The goals of IMC need to
A)expand as
Q107: When Molly asked her firm's advertising agency
Q108: As director of marketing, Johan uses prior
Q109: To estimate reach in terms of electronic
Q110: Julie is developing a budget for her
Q112: There is an old advertising adage "I
Q113: To determine if his ad on Google
Q114: Carlos uses a company blog to announce
Q115: Company X allocated a large budget for
Q116: Lamar is assessing the long-term effectiveness of
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents