Company X allocated a large budget for web-based communication to promote its products. To determine the effectiveness of these communications, it should use ________ to measure how much time viewers spend on particular web pages, the number of pages they view, how many times users click banner ads, which website they came from, and so on.

Question

Quizplus · Accepted Answer

Web-tracking software is specifically designed to measure user behavior on websites, including time spent on pages, number of pages viewed, and clicks on banner ads. Google AdWords is a form of online advertising, and social media analytics focuses on measuring engagement on social media platforms. Gross rating points and Internet media are general terms that do not specifically address website analytics.

Company X Allocated a Large Budget for Web-Based Communication to Promote