Oliver's Office Supplies has decided to branch out from its existing stores. It plans to start sending out a catalog and to sell its products online. Oliver's is adopting

Question

Quizplus · Accepted Answer

An omnichannel strategy involves using multiple channels, such as stores, catalogs, and online sales, to provide customers with a seamless and integrated shopping experience. This is exactly what Oliver's Office Supplies is planning to do. Exclusive and selective distribution involve limiting the number of retailers who can stock a particular product, whereas an extreme value strategy involves offering rock-bottom prices. A service retailing philosophy involves focusing on providing exceptional customer service. None of these options fully capture Oliver's planned approach, so A is the best answer.

Oliver's Office Supplies Has Decided to Branch Out from Its