When a manufacturer chooses one or more retailing partners, the overriding consideration must be

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The greatest possible customer convenience and satisfaction should be the overriding consideration when a manufacturer chooses one or more retailing partners. This is because satisfied customers are more likely to become repeat customers and recommend the brand to others. Ultimately, this will lead to increased sales and profitability for the manufacturer. While other factors like distribution intensity and cost are important, they should not take precedence over customer convenience and satisfaction.

When a Manufacturer Chooses One or More Retailing Partners, the Overriding