Amazon is a very large and sophisticated channel member, and as such, it is not likely it will
A)use supply chain intermediaries.
B)rely on marketing research.
C)use omnichannel marketing.
D)use intensive distribution.
E)be concerned about competitive actions.

Question

Quizplus · Accepted Answer

Amazon is a direct-to-consumer channel member and therefore it does not use intermediaries in its supply chain.

Amazon Is a Very Large and Sophisticated Channel Member, and as Such