Distribution intensity is commonly divided into three levels:
A)intensive, exclusive, and selective.
B)primary, secondary, and tertiary.
C)administered, vertical, and independent.
D)global, national, and local.
E)profit, government, and nonprofit.

Question

Quizplus · Accepted Answer

Distribution intensity is commonly divided into three levels: intensive, exclusive, and selective. These three levels describe the degree of market coverage and the number of intermediaries that a company uses to sell its products. Intensive distribution involves using all possible outlets to distribute a product, while exclusive distribution involves limiting distribution to a single outlet in a particular area. Finally, selective distribution involves using a limited number of intermediaries to distribute a product.

Distribution Intensity Is Commonly Divided into Three Levels