Some companies want to get their products into as many outlets as possible, understanding that the more exposure a product gets, the more it will sell. If this is consistent with the company's overall strategy, it will choose ________ distribution.
A)primary
B)independent
C)intensive
D)exclusive
E)selective

Question

Quizplus · Accepted Answer

Intensive distribution is the strategy when the company wants to get their products into as many outlets as possible. This will ensure maximum exposure and increase the chances of the product selling.

Some Companies Want to Get Their Products into as Many